9/5/2023 0 Comments Harpoon ipa bv![]() The messages, “Employee Owned,” and “New England’s Original IPA,” flanking the iconic letter “H” diamond, a subtle harpoon silhouette within the “P” of the Harpoon logo, and new lettering for the IPA were all added to make the bold design feel nuanced and crafted. The distinctive Harpoon diamond takes the central location on pack, dynamically framing the brewery illustrations and also serving as a robust wayfinding device at shelf.” says Executive Creative Director Steve Dunphy, Chase Design Group.Īfter adjusting the label hierarchy, the Chase team then focused on the details of the design. As one of the very first craft beers in New England, it felt only right to celebrate both the original South Boston and the Windsor, Vermont breweries on pack. ![]() “Harpoon IPA had built up a unique set of iconic assets, but this set of tools failed to fully relay their incredibly unique brand narrative in the crowded craft cooler. Effectively lead a team of brewery representatives to increase brand presence in the market as. Chase carefully evolved key brand equities including the vibrant blue background, orange accents, and the Harpoon logo while adding new illustrative elements to the pack. This proud heritage of Harpoon as the original IPA of New England needed to be expressed through its packaging. Its employee-owned breweries located in Boston, MA and Windsor, VT, focus on community involvement and a passion for charity. The Chase design team began by digging into what separates Harpoon from the competition. They turned to creative agency, Chase Design Group, to help communicate the brand’s personality, and express its values with breakthrough design. 25, 2021 For the fourth year in a row, Harpoon Brewery and Dunkin’ are giving fans a fresh way to celebrate fall. To find it near you, check out the Harpoon beer finder: About the. On Thursday, September 2, Harpoon Brewery will host its first-ever walk-thru event where fans can be the first to purchase the new beers and sample a one-day only Dunkin’ Harpoon IPA donut Boston, MA Aug. Harpoon Brewery decided it was time for a redesign that would help it stand out in the category and tell its unique story. Harpoon IPA is available on draft, in 6-packs and 12-packs everywhere Harpoon is sold. As a result, it became harder for Harpoon to distinguish itself and grab the attention of new consumers. Throughout the years the craft beer category ballooned with new offerings and specifically new IPAs. While its recipe hasn’t changed, Harpoon IPA is getting bold new packaging that better reflects the fans who drink it and the employee owners who make it, complete with illustrated scenes of the two cities it calls home: Boston and Windsor, Vermont. At its onset, Harpoon IPA – New England’s original IPA – was one of only a handful of craft beers brewed on the east coast and it quickly became a bestseller known for its “easy-drinking” flavor profile. Harpoon Brewery announced that it’s giving its flagship IPA a makeover. Type the first few characters of the beer or brewery you want to find in the Search Bar below to quickly filter through the over 1000 beers.Since the original launch of Harpoon IPA in 1993, the craft beer aisle has grown exponentially. This database is updated regularly so check back if you don’t find the beer you are looking for. We have the most comprehensive list of beer strengths online. Search for your favorite brew below to find out its % ABV. What is the alcohol content of beer? That all depends on what you’re drinking.
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